I asked Twitter what I should write about this week, and I got suggestions for a “must have” list of SEO items! These are the things that– if you know nothing else about SEO– you should make sure are complete. This is definitely the bare minimum and leaves out a lot of things like internal and external linking, analytics, content creation, and keyword research. If you want to prioritize your efforts, this is a good place to start, but it’s by no means comprehensive.
- Identify a Primary Keyword for Your Post or Page— Need some tools? I got you.
- Choose a keyword phrase (1-4 words that someone might search for) and try to use it across your title, headings, and post content. Don’t go overboard, just use it when it’s natural. For a review, that will likely be the name of the product.
- Change that URL— Need more information on URL structures? There’s a whole post over here.
- Ensure the page URL contains the targeted keyword. I talked about this last week, but make sure you aren’t using some auto-generated mishmash of numbers. Sometimes platforms will generate a long number to reference a post, but change that. That string of numbers will do you no favors in search!
- Write Your Title Tag— This is the title of your page, usually with your blog name in it as well. I like mine to be [Post title] | Ace in the Hole.
- Keep the title to fewer than 60 characters when possible. This length will display best in search engine results pages, although if you really want to make sure, you can use this tool!
- Title tag has the targeted keyword present (if it makes sense!).
- Write Your Meta Description— This is what users see the first time they see your site in search engine results! Make sure your description is… well, descriptive.
- Meta description is less than 150 characters
- Meta description includes the primary keyword (if it makes sense!).
- Optimize Your Images— Need more info about images? This post is for you!
- Image file name is descriptive of the image
- Image contains image alt text
Like I said, this is by no means comprehensive! If you want to get a little more in-depth but don’t know where to start, we can chat on Twitter about what your goals are and how to get there. Want something more extensive than 140 characters? Get in touch and we can make a plan!
On Wednesdays we wear pink. On Saturdays, we talk about SEO! Follow me on Twitter for the latest updates!